The Peruvian market of professional digital printing is “taking off” and during the next four years its growth will be greater in the acquisition of equipment and new facilities. In addition, there will be replacement of equipment with new, but old technology, a situation that will be fundamental for the industry.

This is the vision of Enrique Baca González, general manager of the BDV Group, who stated that in Peru, of the 500 companies that handle close to 90% market share, only 30 companies have professional digital equipment.

“Therefore, the growth potential of the professional digital market in the country is very expectant,” the executive added, noting that currently 16.9% of impressions in the world are digital (according to Smithers Pira), and that estimates that this figure will grow around 20% in the year 2022.

“The Peruvian market does not adopt technology quickly, but in the last three years the growth of sales of digital equipment has been very good. Consequently, compared to the world market, the growth estimate of the Peruvian digital segment will be much larger, “said Baca.

Claims of the clients
On the other hand, according to the manager, the volume of impressions continues to grow worldwide “even minimally”, due to the appearance of new types of works, more applications and new product versions.

On the development of digital printing technology, Enrique Baca said that nowadays customers in general want all their jobs in faster delivery times, short runs, affordable prices and are willing to pay more for an income that generates value. .

“Also, another of the trends is printing on demand web to print, a market that is constantly growing due to the application of new technologies in the world of printing,” he said.

Variable data printing
In a dialogue with Peru Gráfico News, Baca González said that books and even packaging are required in short-run and more personalized digital prints.

Additionally, the printing of variable data (computer database, digital printing and effective software) is being developed, whose applications and uses increase, for example, in the areas of medicines, advertising and other subjects.

Source: perugrafico.com