“Dialogues on Packaging” is an initiative of the Hispack Salon of Fira de Barcelona and of IQS Executive Education that will take place in four Spanish cities (Valencia, Madrid, Seville and Barcelona), thanks to the collaboration of technology centers and educational entities of these locations. Next Thursday, February 8, the first session will be held in Valencia, where the keys to making more sustainable packaging and packaging will be discussed in order to reduce the environmental impact, while improving consumer perception.

From February to April, “Diálogos sobre packaging” will address in conferences and round tables different issues that make packaging a strategic piece to improve business results. The contributions of packaging and packaging will be discussed in areas such as sustainability, logistics, usage experience and the increasingly relevant role of packaging as an element of sales and communication. The director of Hispack, Xavier Pascual, explains that the main objective of this new forum is “to reinforce business knowledge about packaging, an increasingly decisive element in the overall strategy of any business, and to promote networking and the exchange of ideas between professionals from sectors both suppliers and users of containers and packaging “.

The cycle “Dialogues on packaging” will begin on February 8, at the AINIA technology center in Paterna (Valencia) with a conference on how to offer the consumer more sustainable packaging and packaging solutions. Inspiring success stories such as Dulcesol and Danone will be announced and various strategies to allow the integration of packaging in the improvement of environmental impact indicators. It will continue on March 8 in Madrid within the framework of Farmaforum with a session focused on convenience packaging applied in the pharmaceutical sector. On March 20 will continue at the Loyola University in Andalusia, where strategies to add value through packaging to agri-food products will be discussed, and finally will conclude at the IQS of Barcelona, ​​on April 10, with a day on packaging and e-commerce .

Registration to participate is free and can be made through the Hispack website. “Dialogues on packaging” is part of the agenda of training and sectorial events “Pack Experience” promoted by Hispack, the leading trade fair for packaging, packaging and PLV in Spain. In its next edition, which will take place from May 8 to 11 at the Fira de Barcelona’s Gran Via venue, Hispack plans to gather 700 direct exhibitors at an exhibition net of 35,000m2 and will have an extensive training program on different aspects of packaging.