On this occasion, Pantone has opted for PANTONE 16-1546 of Living Coral, a coral tone that provides warmth, comfort and buoyancy in a constant environment of change.

“In response to the onslaught of digital technology and social networks that are increasingly incorporated into everyday life, we seek authentic and immersive experiences that allow connection and intimacy. Sociable and energetic, the attractive nature of PANTONE 16-1546 Living Coral welcomes and encourages cheerful activity, symbolizing our innate need for optimism and joyful pursuit, PANTONE 16-1546 Living Coral embodies our desire for playful expression, “they comment from the same company.

Representing the fusion of modern life, PANTONE Living Coral is a nutritious color that appears in our natural environment and, at the same time, shows a living presence in social networks. PANTONE 16-1546 Living Coral emits the desired, familiar and energizing aspects of the color found in nature. In its glorious, but unfortunately most elusive screen under the sea, that vivid and effervescent color that captivates the eye and the mind. Located in the center of our naturally living and chromatic ecosystem, PANTONE Living Coral evokes the way in which coral reefs provide refuge to a kaleidoscope of diverse color.

SOURCE: http://www.pressgraph.es