Smurfit Kappa, leader in the paper and corrugated cardboard packaging sector, has once again revolutionized the packaging sector with the development of a new range of multi-purpose paper. It is an innovation that will be able to be used both with digital printing, based on water or UV, as with traditional flexographic printers, thus offering customers a broader range of options for their products.

This new type of paper will open a world of new possibilities for the packaging industry and allow customers to take full advantage of the potential offered by digital printing, maximizing their capabilities and allowing them to obtain greater flexibility, personalization and increased sales thanks to its impact on the linear.

As a supplier of a broad portfolio of paper packaging products, Smurfit Kappa has leveraged its knowledge and experience in the market to develop this unique and sustainable solution that can be used with all printing technologies. Not surprisingly, its tool ShelfSmart has shown that a personalized and well-designed graphic design increases sales in all channels, so that increasingly high quality printing solutions with a high degree of personalization are demanded.

Lars Henriksson, Vice President of product development of the paper division of Smurfit Kappa, has assured about this innovation that “Smurfit Kappa is committed to digital printing in order to offer our customers an adequate graphic design and with an ideal flexibility and quality. . This new range of paper has behaved in an extraordinary way in our beta tests and it seems that it will have a promising future. It will be another step forward in our journey towards the digitalization of the paper packaging industry. ”

The launch of this new multipurpose paper is scheduled for the end of this year and follows the line of investment Smurfit Kappa is making in next-generation printing machines.

Source: alabrent.com