Canon presented the advantages of the Océ ProStream technology for the publishing sector at the “Canon Publisher Madrid” event

Canon, a world leader in imaging solutions, presented the advantages of the new technology of the Océ ProStream range at the professional event “Canon Publisher Madrid”. This day, which was held on January 24, brought together the editorial community to discuss the technological advances that are changing the industry, and highlight the importance of focusing attention on the final consumer of the book and their needs.

The new challenges that editors face and how to address them were one of the main points of this meeting. The reduction of long runs, the life cycles of shorter books and the unpredictability of their sales are the main reasons that make it necessary to search for more innovative integral printing solutions that allow the publishing sector to grow and respond to demands of current consumers.

The new Océ ProStream equipment that Canon introduced during the event is designed to help printers gain productivity, and explore new opportunities in the publishing industry, improving high-speed print runs. This inkjet continuous paper machine offers high speeds and incorporates the vibrant colors of offset printers. In addition, it has a wide variety of print media, allowing professionals in the publishing sector to expand its product range. The technology that incorporates the Océ ProStream range allows to shorten the delivery times for graphic and promotional applications, gaining in productivity.

With this new Canon digital technology, publishers will be able to meet the growing demand for economical short runs with more flexible production, optimize the supply chain, market their titles more quickly and eliminate inefficient manual processes.

“Canon Publisher Madrid” also served as confirmation of the commitment to continue accompanying the publishing world of printing in this great transformation. In addition, as a thank you for your assistance, Canon presented the professionals with a book produced with Océ ProStream technology and personalized for each of them, a clear example that speed, flexibility and quality is possible in the publishing industry.

SOURCE:  www.industriagraficaonline.com