Grada, the creative conference in Graphispag 2019

Graphispag, the benchmark fair for the graphic industry and Spanish visual communication, which will take place from March 26 to 29, is allied with Grada & CongrésGràfic, a new event that brings together knowledge about disciplines that have their form of expression in the image, and in which more than twenty experts participate in design, infographics, illustration, concept art or typography, among others.

Grada & CongrésGràfic, organized by the Official Col·legi de Disseny Gràfic de Catalunya and Fira de Barcelona, ​​was born as the backbone of specialties that find in the image the motor and vehicle of expression: from visual communication and graphic design, to architecture and engineering, including fine arts, urban sketching, illustration, packaging or textile design, among others.

During four days Grada & CongrésGràfic will take place conferences, workshops, master classes and networking sessions in a program of activities that will have as main axes the image and society, the edition and visual communication, and the relationship between art, culture and technology, as well as emerging talent. It will also have its own exhibition area in which some 30 companies will participate with products and services aimed at professionals in graphic design, visual communication and sectors linked to the image.

Bridge between creation and production

Grada & CongrésGràfic, an event with a vocation for continuity, this year is incorporated into the Graphispag 2019 activities program with the aim of offering tailored content for designers and other groups that use the image in their creative processes. In this sense, it is expected to increase the attendance of professionals from the world of design, which in the last edition accounted for 17% of the total visitors of Graphispag.

Conferences, masterclasses and workshops

The program of lectures, masterclasses and workshops of Grada & CongrésGràfic will be taught by more than 20 national experts to internationals from visual artists to graphic designers, including specialists in geoinformation tools, sketch up, image technologies, urban sketching, scientific illustration and calligraphy .

The design status will also be analyzed with the founder of the Vasava communication studio, Toni Sellés, and the Amsterdam-based Catalan designer, Marta Cerdá. The packaging will have its representation with Carlos Anadón of the Seriesnemo studio. On the other hand, the psychological focus on the persuasive power of the image will be provided by the neurolinguist Víctor Amat, while the designer Joan Anchon will give a workshop on graphic graphics in motion (Motion graphics).

There will also be space for typography and calligraphy with the designers Ricardo Rousselot, Octavio Pardo and Pablo Mariné; the journalistic infographic with the head of this area in La Vanguardia, Jaime Sierra; the scientific illustration with Carles Puche and Blanca Martí; or the decorative arts with the designer specialized in corporate visual identity, Javier González Solas, among other specialties and speakers.

Recognition of emerging talent

Grada & CongrésGràfic will also dedicate a space to the future professionals of design with the exhibition of selected works and the award ceremony of the second edition of the GaudeamusProjecta Awards, with a global economic endowment close to 50,000 euros, to which projects of end of degree in graphic design made by students of centers of artistic education and Spanish faculties that impart this degree.