Hispack Challenges is an open space to learn about innovation and trends from the debate, practical cases and demonstrations, and especially from the presentations by leading experts in the fields of sustainability, the experience of use, the automation and packaging logistics. These are the main thematic axes that will mark the conferences of each one of the four areas that will visualize the challenges that the packaging has ahead.

Sustainability: For a more sustainable packaging

• Solutions to improve food safety
• New materials and sustainable applications
• Ecodesign and circular economy
• Waste treatment and recovery
• Certification and new sources of supply
• Digitization and new sustainable business models
• User Experience: The consumer is the objective

User Experience: The consumer is the objective

• Structural design of the use experience
• Printing applications in packaging
• Branding strategies
• Experience and interaction of Smart packaging
• Neuromarketing and user-centered design
• Premium experience in the food and perfumery sectors

Automation: Technology to optimize resources

• Digitize: Roadmap to the packaging industry 4.0
• Flexibility: Maximum efficiency from knowledge to respond to challenges such as advanced materials, reduced runs or continuous format changes
• Consolidate: Standards, interoperability or security to build a digital packaging environment and implement intelligent packaging operations
• Inspire: New architectures, processes and technologies applicable to packaging processes to build innovative and competitive production environments.

Packaging Logistics: Packaging that improves the efficiency of the supply chain

• Smart packaging: Traceability, monitoring and control of products
• Intralogistics: Integration of collaborative robots
• Warehouse 4.0: intelligent operations and efficient maintenance systems
• e-Pack: packaging logistics for electronic commerce
• Urban logistics, micrologistics, asynchronous delivery systems and last mile
• Trends and changes in load stability

Source:interempresas.net