Mimaki, a leading company in the manufacture of cutting systems and large format inkjet printers, today launched its ‘Make the Difference’ campaign, designed to celebrate the innovation in printing and the success of customers who have trusted Mimaki. Produced by some of Europe’s most inspiring print and brand service providers, the project explores diversity in digital printing with a series of stories that analyze applications such as POS / POP, textiles, direct-to-object and 3D applications.

This initiative, part of the full title of the campaign ‘Your Inspiration, Our Innovation, Make the Difference’, shows innovative, high-quality and creative commercial projects produced by Mimaki customers. In addition to the creation of a Mimaki community designed to share success, this campaign, which will initially run for 6 months, will form an inspiring catalog of excellent printed applications that will optimize ideas, the sharing of ideas, business growth and profitability .

“We are delighted to launch this campaign today and continue to give unconditional support to our customers. At Mimaki we see success as a team effort, “says Danna Drion, senior marketing director of Mimaki in Europe. «Working as a team we can merge creativity, technology and energy and generate incredible results.»

«This campaign will highlight the fantastic work that our clients offer in collaboration with other suppliers, such as graphic designers, artists, architects and engineers, with the production of works that not only have commercial success, but also an inspiring and educational character. Throughout the next weeks and the next months we will tell their stories, with the representation of sectors such as industrial printing, signage, interior design and architecture. We will honor and reward outstanding clients in the edition of FESPA to be held in Munich in 2019 », Drion continues.

The first series of the campaign, presented today, tells three different stories with Mimaki clients and a technical Mimaki blog. These companies include Gate7 and its client KUHN, a leading British manufacturer of agricultural machinery, as well as the award-winning University of Huddersfield in West Yorkshire (United Kingdom). The technical blog, on the other hand, will describe a group of patented main technologies used to guarantee the stability and continuity of production to offer high quality results. All the stories will be available on the page dedicated to the campaign ‘Make the Difference’: www.mimakieurope.com/MTD. This page also includes a contact form for Mimaki customers interested in participating.

“Although the campaign has just started and we continue inviting the participation of customers, we are excited by the large number of requests we have received so far,” says Drion. “We hope that the unique combination of art and science, creativity and technology and design and delivery will provide the inspiration needed to provide new and cost-effective solutions for Mimaki customers across Europe.”

Source: industriagraficaonline.com