Psychology of color: influence on emotions and mental state

Did you know that the colors around you may be influencing your emotions and your mental state? Did you know that certain tones can irritate you or, on the contrary, relax and calm you? Well, you should know that the colors that surround you can have an effect on you.

This statement is not new. In fact, many companies design their logos taking into account the colors they use, because in this way they send a message or another to the consumer. When a store is decorated, it is also valued what colors are used, since it is almost a necessity that people feel the desire to buy when they are in the store. But not only the psychology of color is used to obtain an economic benefit. In art therapy, color is associated with the emotions of the person and is a way to influence the patient’s physical and mental state. For example, studies have shown that red increases the heart rate, which, in turn, causes an increase in adrenaline and makes individuals feel energetic and excited.

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