Once we have finished the design of the brochure, flyer, business card, etc., it is time to save the file. At the time of doing so, we may be assailed by a doubt, especially if we are not familiar with the environment in which we have worked. Which option to choose between the different possibilities that are offered to us?

It is necessary to take into account in the images the infinity of possibilities from the colors and bits if they are photographs of a high resolution and need a compression to upload them to the web. The format of the image can also vary if we want to modify it as photoshop or illustrator files, even if we want it to have movement (gif) or transparent background (png).

Once this distinction is made, we can find a wide range of different file types, with different functions, objectives, benefits, advantages and disadvantages. Next, we explain them to you.

JPEG: It is not the best option to print at high quality since this format what it does is compress when it is saved. Normally JPEG files are used in web design and in digital photography because, in this case, the loss of quality is not so remarkable.

GIF: This format can only be used for web design since it can be animated and is one of its main advantages over other types of files. It also allows to incorporate transparent backgrounds

PNG: PNG is a type of file that combines qualities of JPEG and GIF. It is indicated for digital photography and also allows to incorporate transparent backgrounds.

TIFF: It is a file format that does not lose quality when it is saved because it does not use any compression system like JPEG does. Therefore, it is one of the modalities that can be used to print.

PSD: It is the native Adobe Photoshop format. It is a file that saves everything that has been designed by layers and, in principle, is not the most recommended for printing. It is also necessary to have this program to be able to open it.

EPS: It is the vector format par excellence and the most used when it is necessary to make a change in size since it respects the quality of the image one hundred percent. Although it is not the most suitable format to print.

AI: It is the Adobe Illustrator format. It would come to be the first brother of the EPS since it is also vectorized. But to open it you need to have this program for your manipulation and it is not an option to print.

PDF: It is the format par excellence and the most used by most printing presses nowadays because it does not admit margin of error. It allows to save it also by layers and later to edit. It can also be opened and viewed from any operating system. Of course, you must have the reader program installed.

SOURCE: www.blog.imprentaonline24.e